Home Sale Marketing Mistakes
Inman News’ Bernice Ross posted an article recently on mistakes Realtors make when marketing a new home.
Many rely on the old “Five P” approach — put a sign in the front yard; put it on the MLS; put it in the local paper; put it on Realtor.com; and pray that it sells.
She’s right, that is just not enough these days. Thankfully, with our team of highly skilled staff members, the Rick Martinez Team goes above and beyond!
You know when you go out on a Saturday and Sunday and see, oh…10 houses or more. Do you remember which is which? I know I wouldn’t! We make sure all of our homes have in-house flyers that clients can take home with them. It gives detailed information about the property, photos and more! It’s very easy to remember and can often times aid in the decision making process.
We make sure there is a contact number so passers-by can call and get information. We work with a lot of agents and even if Rick or Tony are out of the office, we will get potential buyers in contact with someone who can help them FAST!
Got a pool? We’ve got a sign ryder! Obviously you don’t want people walking up and peeking into your backyard, so we let them know upfront what kind of amenities you’ve got to offer! Info-box flyers? Check! We can provide black & white one page information sheets for people who drive by to stop and pick up. Hey! You never know if they might know someone who may want to live nearby!
We do more than just post it in an MLS system!
HAR.com syndicates our listings to many of the major real estate websites out there! If a buyer is looking online, they WILL find our listings! Rick also works in conjunction with a marketing company and has priority key words on Google which is helping bring our team website to the top!
Bernice also mentions that some Realtors do not market to neighbors and this is a costly mistake!
The Rick Martinez Team comes to the rescue yet again! As soon as the listing is up in the MLS system, our team creates a barrage of marketing materials for the property. After insuring that the listing gets properly syndicated to the appropriate websites, those flyers and much more go into production including color flyers mailed directly to the subdivision announcing the new listing and giving some basic property information and photos to inspire neighbors to share with potential buyers! With the Rick Martinez Team, you don’t have to worry about being left behind!
There are many other ways that our team markets our listings, but I’m not going to give away all our secrets!
Until next time…
